Conscience Consumption and Creation is all about being mindful of the way we both consume and create content. Now, more than ever, it is important to be mindful of the ways we consume. It’s far too easy to fall victim to the negativity bias of the news media and overwhelm yourself. Simone worked first-hand creating political satire content that he says was politically divisive in Italy before burning out and stepping away.
Simone Salis worked for Comedy Central Italy as late night show correspondent, host and writer for public radio, voice actor (Japanese anime), and pizza delivery guy (with moped). He currently has a real job (his words) while focusing on personal projects like the his podcast with interesting guests from places like Pixar, Google, and The Second City and his blog.
This episode was recorded about a year ago while Simone was working in some different directions with his podcast.
Most of the content is still relevant so I hated having it sitting on my hard drive.
Even though a little bit of the specifics in the conversation about what my show is called and what he is currently working on have become outdated, I think you’ll still enjoy this insightful and fun conversation about conscience consumption and creation.
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Conscience Consumption and Creation with Simone Salis
Craig Inzana: [00:00:00] The welcome to the happy you were here Podcast. In this show, we talk about tools, techniques, and ideas to help you live a more fulfilling life. Now this episode is going to be way different then all of the other episodes that I’ve released so far, and this is because I recorded this podcast episode, but I recorded this interview before I really had an idea, the format of this show.
I had another idea in mind and I ended up going in a different direction, but I still think that this interview is really insightful and interesting. I tried to cut it up into two different short pieces, and it just didn’t work. So I’m just going to release the whole thing here and you can listen to it, or you can not, if you want the really short episodes, this is not one of those.
and if you like longer interview episodes, while you’re in luck, here is a longer interview with Simone Salis. And he is, now a friend of mine from Chicago. He has a show called 2,343 conversations where he interviews people. And the idea is that he’s going to have that many conversations over his lifetime.
And knowing full well that that’s a pretty impossible number, but you know, it kind of gives a bigger mission to aim for, and that’s his whole purpose there, but he’s a really thoughtful guy because you’re making content on the internet for a really long time used to make political content in Italy. And I think it’s really interesting and kind of informative.
About the way things are going now. And the way we are consuming media and people are creating content because everyone that’s sharing. If you’re sharing something on social media, you’re creating content. You know, we want to blame the news media for misinformation and for being negative. But sometimes you got to look in the mirror and say, you know, am I choosing to consume this?
Because whatever I’m choosing to consume, they’re going to keep making and also. What am I putting out there? Am I adding to this negativity? Am I adding there’s a difference between, you know, not looking away from the negative things and kind of giving more fuel to the fire. And I think we do a lot of that and Simone talks about that in this episode and a lot more things.
So hopefully you enjoy this really insightful guy, like I said, and, kind of funny, it’s a nice, relaxed conversation between the two of us. About the state of the world and the consumption of content, a lot about content and content creation. And I think that you’ll find this very informative and interesting.
So thanks for listening. I’m happy you’re here and joints. I kind of want to dig a little bit into like how you got to where you’re at now and if there’s any kind of pieces of that puzzle that, you know, might help other people that basically the idea behind this podcast is speaking to. More or less our younger selves that’s for me, a big part of it is like, what did my 22 year old self really need to hear to get me to where I am now?
Which obviously it happened eventually, but it would have been nice if it would’ve happened fast.
Simone Salis: [00:02:56] Yes. Mistakes. Why would I tell to my 20 year old self have you, we’re not the most important part of the equation. which I keep fighting with and I’m sure I’ll keep fighting until I’m around.
Craig Inzana: [00:03:08] I feel like you’ve made progress on that
Simone Salis: [00:03:09] partially.
So soften something. I believe that I made more progress today than I actually did. Sometimes I don’t recognize that I’ve made like two miles. Yeah. And, and, you know, but, but partially, eventually you, you get there, it starts, it starts there. You look for meaning. Eventually there is less of that looking for a meaning and more trying to build it for someone else.
Craig Inzana: [00:03:34] it’s interesting that you said that dig into that a little bit for someone else. That is not what most people say.
Simone Salis: [00:03:41] Right? Well, I mean, at the end of the day, it’s still, for me, it just changes the game. The game, the game at first is like, Oh, I need recognition. And then it’s like, I’m never going to be satisfied with that.
It’s in the same way that some people, you know, I see some people, if you make like $20 million a year, say, I don’t know who, but. I do like more of like, why do you need more in the same way? I think the same, if it’s true for recognition, at least in my case. And for meaning like, I started wanting to. I started studying industrial design.
I dropped out of that in school and I started to write into, makes the three old videos. You need to leave where I’m originally from. And this was in the early days of YouTube and Facebook. It was literally 2008, 2009, the equivalent, the fake equivalent of, for younger people, his views and that kind of attention.
Yeah. So I got into that game and that game allowed me to do many things that I loved. I started to, I was hired by a newspaper. I started to work for radio, and then I did four years for the public radio there. But eventually you realize that it was, I don’t want to say meaningless, but did it, doesn’t have an end.
Yeah, it doesn’t
Craig Inzana: [00:04:53] have, it’s a treadmill.
Simone Salis: [00:04:54] Yeah. It’s just more
Craig Inzana: [00:04:56] hedonistic treadmill, but I was that different thing than like physical pleasure. It’s a, yeah. I mean, it really is just massaging your ego. That attention is if that’s what you’re doing it for. If you’re doing it to like, for like try to gain more, Attention for a cause or a mission or something that’s different.
But obviously when we’re younger, we don’t usually have that on our mind. It’s usually like, this just feels good. And I want more of that, especially when you’re doing like, as I did the same thing, I was doing YouTube, I think 2007, I was, I was making videos in like 2004. So like that was before YouTube was even around and same kind of thing.
It’s like, I got like a little itch of like, wow, a thousand.
Simone Salis: [00:05:41] Right.
Craig Inzana: [00:05:41] People that like blew my mind. I was like, imagine if I was in an auditorium thousand people watched one of my videos. That’s crazy.
Simone Salis: [00:05:50] I remember thinking like, you know, as the numbers went up, Eventually a private broadcast started to ask me and other people I work with to make those videos for them, because that translates to advertisements, to ads for them.
So two money, but you start to picture like 50,000 that would fill up this square. And then that was, but then eventually, you know, it became not because I’m amazing, but it, this, I started to work with great people. It became at some point. Numbers that make you drunk a little bit on this things that don’t matter.
Yeah. I had a
Craig Inzana: [00:06:22] couple, I was doing video game videos before that was like, Before it was cool because
Simone Salis: [00:06:27] yeah, because you were cooler before people were
Craig Inzana: [00:06:30] actually, it was really dumb. Cause I stopped like right when the, that like took off, but some of those videos had, I had one that was, I don’t know, now it’s at like 6 million or something.
She’s absurd to me. And it’s like, so embarrassing. Cause it’s my like 14 year old voice, whatever, but like still it’s even now I like, I sometimes will go back and look at that video just to be like, Hmm. Yeah, it’s a lot of use.
Simone Salis: [00:06:54] Yeah, it is good.
Craig Inzana: [00:06:57] It’s like, what’s the purpose of that? You know, like if it was a video that I was spreading, some kind of message that I felt like was going to help people on that got 6 million views and it’s like, there’s more than just an ego itch for that.
Simone Salis: [00:07:07] Yeah. Or done consciously. I don’t think there is anything bad in that at all.
Craig Inzana: [00:07:10] No, no, no. I don’t think it’s bad. I don’t. Yeah. Yeah. But it is unfulfilling. Yeah. Is what you were
Simone Salis: [00:07:14] saying. It depends. Yeah. Essentially what I would tell to myself is like, darn. Darn get lost in thinking that that is the one thing that matters, not just specifically that, but just in general, like, you know, you done, you’re not the thing that matters the most.
and more than talking does matter
Craig Inzana: [00:07:32] the most,
Simone Salis: [00:07:34] still trying to figure that one
Craig Inzana: [00:07:35] out. Just I know,
Simone Salis: [00:07:36] right. I think fulfilling what you want. Without doing it compulsively for, for reasons that you don’t understand. So if you truly ask to yourself, what, what do I care about? You might not be able to, it might be, it might be anything.
It might be, you know, whatever fame I might be money, it might be, it might be working on a lifelong project. if that is what you want and you know it, and you do it without a warrant too much about what others think. Then that’s what matters, what matters is, is what, what is your goal? What would you want?
And in the challenge that you post to yourself with that? Because there is another way I was, I was constantly in a competition with others and the competition is mostly a realized with. With me, it’s how can I get good at something which doesn’t need, it can be a craft. It can be just becoming a better listener, but it doesn’t have an extra to go.
But then the most, because at the end of the day, it’s, you know, this is my journey for myself, shared with others, but. When you look back knowing that you tried to understand that it’s at least something.
Craig Inzana: [00:08:50] Yeah, there’s a, is an interesting, concept. That’s been, I keep bouncing up against it. It’s the idea that you can have the same two actions and one can be unhealthy and one can be healthy based just on.
How aware you are of that you are doing first of all. And also why? but maybe not even the why, but just that you are doing it because otherwise you’re in a program state you’re running, you’re basically running macros on your you’re running scripts in your brain. That’s how our brain works. It wants to run habits because habitual loops.
Because it’s easier. It saves energy. But when you’re doing that, you’re not conscious. You’re not coming from a conscious place at any point. So if you’re living, if you’re doing these acts of creation, first of all is kind of what you’re talking about specifically in your life. And you’re doing that kind of just habitually, then you’re not consciously, you’re not bringing your conscious self to those.
Things you’re just, you
Simone Salis: [00:09:48] know, for sure it was sticky. Like, you know, now that is something that makes me a little bit more satisfied, at least on the creative level, I’m doing it consciously and nobody gives a shit. That’s the trick of
Craig Inzana: [00:09:59] it. Yeah.
Simone Salis: [00:09:59] You got it. Yeah. I kind of started this thing. I was like, Oh, I’m tired of the views and tired of running to the metrics.
But then when I went down, it’s frustrating
Craig Inzana: [00:10:10] because I have went through the same thing. The content that I create now gets significantly less reach. Then the things that I used to create, but, and this might just be me trying to comfort myself, connections that I make through that content area. So much deeper than the connections I would make through the older type of con, like the video game stuff, the entertainment kind of stuff.
You know, not that it doesn’t have value, but the stuff that I’m making now, it’s like I’m making like actual, real connection.
Simone Salis: [00:10:39] What do you think? It’s that? Because I see what you’re saying, but I think it’s because my attitude is different and I have a different conscience of the work that’s because it’s better.
I mean, I had trends
Craig Inzana: [00:10:50] it’s better either. I just think that, well, I think also it’s just kind of the subject
Simone Salis: [00:10:54] matter of it, better for it too, you know,
Craig Inzana: [00:10:57] probably over time. I mean, my stuff worse. Objectively like tech I’ve stopped focusing as much on the technical side of things as I used to. So like, in that sense, it’s, it’s really worse from a crasp craftsman’s standpoint.
but I’m okay with that because I put more or effort into like the conscious thought behind it. And what is the message that I’m putting out with? Every time I opened my mouth, Which is like an impossible thing to completely police. Right. But it always goes back to that. Like, what’s the ideal version of you and always trying to strive towards that knowing full well that you’re never going to reach it, but you’ll still be a better version for trying to strive towards it.
Simone Salis: [00:11:33] So that’s the kind of thing that I, I needed to do. It’s you know, you’re you, you said that you said knowing that like, you know, you’re, you’re probably not going to be able to reach it. And that’s why I, at some point I also changed the name of the podcast and he went from generic interviews. I was like, I need, I called it 2,343 conversations and 43 conversations.
Because if you make the math, if you do the math, it, if I do one interview per week and I start now, I am going to complete it. By 2065.
Craig Inzana: [00:12:10] How old will you be? In 2006?
Simone Salis: [00:12:12] I would be, what would I be? I would be 78, 79 something
Craig Inzana: [00:12:19] that’s like halfway through your life.
Simone Salis: [00:12:20] Yeah, yeah, yeah. We had all the advancements.
Oh, right. So I’ll be very
Craig Inzana: [00:12:26] young. We young man.
Simone Salis: [00:12:27] Yeah.
Craig Inzana: [00:12:28] Prime age of 79,
Simone Salis: [00:12:30] my midlife crisis. Yeah, but that’s, that’s the thing because I will, I be able to do it. I can’t worry too much about it because I very likely, I should not say that I will do it, but I, you know, there are good chances that, well, I might not.
Craig Inzana: [00:12:46] Right. Yeah. But it’s the, the actress striving for it. Setting very lofty. Cause that’s
Simone Salis: [00:12:52] a matter. Yeah. Yeah. I want it to, like, if I said this,
Craig Inzana: [00:12:55] cause if you said like I’m gonna 80 interviews. Yeah. And then you complete it and then it’s like, okay, cool.
Simone Salis: [00:13:01] I’m done seeing this way. I still have a goal that potentially might happen, but it is very unlikely because there are things in, you know, some things we have control.
For example, I can decide that no matter what, I’m going to be very committed for the next. 75 years, whatever we’re doing next a hundred years, I’m going to be very committed and in them, and then I’m in and in a library in a bookshelf, and then you lose your voice and I lose my voice or whatever it works, you know?
And, and you can’t, that is out of your control. So I needed something that gave me a little bit of a longterm goal to achieve for myself, like w I, and to consider why like, I want to be better at this. I want to learn concept. This becomes a little bit of my practice in doing that. And it forces me also to think long term in.
On very practical things like technology. I can’t like, you know, I, I can’t, what is an audio form? First of all, I don’t care. Like if they die, you can burn them. the interviews, I don’t care, but, if I am to do this, what is an audio. The format that is going to be playable in 40 years. What is, how do I, how do I archive this?
What is, what is a format for the website that can last at least 10, 20 years? We’d all the change in technology that there is now adaptive. Nice. And yeah. So then makes me understand that like, Origins of, social media and our things are, is relative because they are important in the moment to promote them.
But I don’t foresee Facebook existing in the same level. It might be more, it might be less, but he
Craig Inzana: [00:14:40] might try.
Simone Salis: [00:14:41] Yeah. In 20 years already,
Craig Inzana: [00:14:43] then it was a few years ago.
Simone Salis: [00:14:44] And so, you need to think in, in terms of open standards for the web, very simple stuff like that. Transcriptions. I have simple TXT file, like text files, right?
TXT. So there is also an exercise that it’s fine to me because I’m super into technology and I do everything I can. That’s why I started to work. When I made the videos, I edited the videos, I created the videos. So I take care of, even when I did the radio show, I was very much into the practical part. the public radio.
Craig Inzana: [00:15:13] Yeah. You’re, you’re clearly a very like, yeah, no, it’s cool. It’s, it’s, everyone’s gotta have their things that they’re excited about. Right. So it’s cool that you have that and that you’re lucky that you have something that’s so, like. Practical and useful for the modern age. I’m the same way. It’s like, I fell in love with video and filmmaking before video and filmmaking was as big as it is now.
And now it’s like, wow, I am incredibly lucky, blessed, whatever that, that was the thing that I
Craig Inzana: [00:15:40] yeah. That I stupid. They went to college.
Simone Salis: [00:15:43] No, I, at the end of the day, the reason why I’ve been able to pay for food and things and changing continents and, you know yeah. It’s because I’ve always been.
Producing my own things. And that was incredibly convenient for many publications and artist stuff. And even my job now in marketing, I know a little bit of everything of
Craig Inzana: [00:16:02] them found is that that’s valuable where whatever field you go into. I have a lot of friends that, you know, started in film producing.
Interesting thing is that those skills that skillset jumps. so when I’m like working with someone, maybe just starting their life because they just graduated college or they’re maybe trying to redirect their life to a more productive path. What I’m usually trying to teach them to do is to learn how to create something of value.
But once you learn how to. Do that skillset of creating something you can pivot and create all kinds of different things, whatever becomes valuable at any given moment in the culture and the economy, whatever. But like, and honestly, most of it’s like an empowerment thing. Would you agree that it’s like, no, like once you’ve done it a few times, you, first of all, you know, you have the confidence that, you know okay.
Like, I can take an idea and I can break it down into the pieces of the idea and I can,
Simone Salis: [00:17:00] it takes a while. It was a very, very long process for me to be conscious.
Craig Inzana: [00:17:03] If you were going to, if you had to switch now to some completely other field, do you feel like you could carry that skillset of being able to kind of be the, the, creating force of something
Simone Salis: [00:17:16] they can carry the knowledge?
And the confidence of having the patients to learn.
Craig Inzana: [00:17:22] Right. I think that’s a big breakthrough
Simone Salis: [00:17:25] that I know that if I apply myself long enough and constantly enough, even if I don’t notice it at some point I will be better. So that, that, that is what I can carry, but I will, I usually don’t carry and I am doing that now because just a few months ago, I was people even from a video production and radio production.
And being in front of behind the camera out to marketing for video and marketing is a completely new field for me, including data analysis. and, and, you know, I am learning a lot. Bye. I know that I am not even close to where some of my coworkers are. Right. I know that I improved incredibly in the past few months.
And I know why and how, the thing that once you do the thing that you can learn from, from, from creating and applying yourself is the confidence that you are able to do that. And you’re not gonna feel it depends on what, what are your expectations are,
Craig Inzana: [00:18:24] and also understanding, like having a. A clear picture of like any new skill you’re going to try to learn is going to take time.
Simone Salis: [00:18:32] Yeah.
Craig Inzana: [00:18:33] Cause you. But you have, you’ve seen the other side of some other skills, so you kind of can look at it and say, which almost anyone has something they’ve gotten moderately good at that. If they really look back at like, when they first started doing that thing, they even riding a bike. Right, right.
Simone Salis: [00:18:47] Sorry. I was, yeah, here, here is the thing. The thing that, that was the, give me an illusion is that I had something to say very young and not too deep about it. I started. Political satire. the thing with, with social media and online media is that you can get a confirmation very fast. You can start with something that is not part of your like well thought or constructed.
You didn’t take like a month to write an essay or a book or whatever. Yeah. You just
Craig Inzana: [00:19:17] literally gatekeepers. There’s no one telling you like, Hey, you should think through this a little bit.
Simone Salis: [00:19:20] You don’t have to, to do it with everything. But what it did for me is that, I used to write something that they made.
And political news happen. I used to work at night making these, animated videos. I would publish them that they, after they would go insanely from, from like from 10,000 to 2 million views, depending on the video in 24, 48 hours. So you get that kind of confirmation immediately, and that becomes a dangerous, because it makes you one everything.
Right away. You need the confirmation right away. And then again, right away, and then you right away. Well, and you know, that doesn’t, that, that is something that gives you confirmation. That you’re good at something, but it’s very bad. You, I need to learn as it was for me to, to longterm skills, for example, to apply yourself constantly on some fan.
Become better and be patient to see the results. And sometimes he buy me way more subtle than, than a number going up. Right.
Craig Inzana: [00:20:29] So, yeah, I think people were living in the self improvement. Yeah. Field. Yeah. Right.
Simone Salis: [00:20:35] I think learned,
Craig Inzana: [00:20:36] I think in the self-improvement field, that’s a real, really clear thing is that there’s no, like, there are some, like let’s say health, right.
There are some indicators you can use, but it’s not as clear as like a view count or a light count on Instagram. Right. And like, I think that people innately, almost are built now or a condition now to want that. I know I am. I’m like, you know, I use apps and stuff to try to track my calories and all, and I’m always like, Innately unsatisfied with how many, like the lack I’m like, I need to get my blood tested, like every week so that I can like track my, like zinc levels or whatever.
Like. so that I can see those numbers going up and down and like really it’s like, does my body feel good? Yeah. Really should be the question I’m asking,
Simone Salis: [00:21:19] learning relearning to let you know,
Craig Inzana: [00:21:21] is there a moment or a series, like a time period that you can look back at to kind of pinpoint how you transitioned that you’re thinking about?
Simone Salis: [00:21:30] Yeah, I was, I was working again. I was very tired. It was, it was, I worked in public radio doing satirical songs every day. For two years, I eventually worked on some TV shows. It was mostly jokes on the news of the day. I worked with a partner and she didn’t do anything technical. So she was just like writing, being in front of the camera and enjoying the results of that.
But for me was. Nights sleeping for three months in a row, like two or three hours per night to a whole show, 10 minutes show daily show on, on national TV on our own. At that point. I was also involved politically into supporting the people that I believed had a good political platform in my native country.
creating videos for them to support them. And I realized at some point that I was very, very tired physically, and I was destroying myself physically to keep this game going on and I had my body just. Just started to shut down a little bit. I had, I had a few minds in which I, I don’t even how to start to explain it.
I had some pain in my abdomen for a few months. Doctors thought it was just, you know, I’d be the end, those kind of things. Then eventually in an afternoon there was an MRI and, and, and I was just having. There’s autoimmune response. That looks a lot like Crohn’s disease, but it wasn’t crying. so it was a speed analyze immediately and, and, you know, it turned out to be.
Super bag. I, you know, I just slowly burned myself out. and I, I ended up not making a good service to myself for not consciously pursuing a golden matters, something true in my life as a longterm goal. And I also realized that I would seen. An early version of what is, I think is happening now in the U S which is a very radical prioritization of ideals.
And Anna was feeling that I wasn’t satisfied even with the kind of ethical message that I was doing with my work, even though it was comedy was suppose, you know, political satire is supposed to be the hero of the situation, but he wasn’t because when you create something that is based on the news of the day and you don’t think through it too much, It gets laugh from people that already have an idea.
Craig Inzana: [00:24:01] Yeah. You’re contributing to the echo chamber.
Simone Salis: [00:24:03] Yeah. Yeah. You’re you’re, that’s literally what is happening. You’re just like amplifying a message and
Craig Inzana: [00:24:08] simplifying straw Manning the opponents
Simone Salis: [00:24:11] sometimes. oftentimes. And, you know, this kind of making fun, it’s stopped being fun for me because the repetition made me see through it.
Right. So it’s a little bit now when you see a late night monologue, you, I look at it and I go, like, I know if I watch Colbert, which I used to love in the, in the Colbert report. I, if I watch him, I know what the writers did for him and where this joke is going to go. Not just him. This is kind of, you know, the red ready-made viral.
comedy and not just comedy, also news, media and information. So it was very much contributing to creating that divide. And the moment that I realized that I was like, I took a complete stop from doing that. I decided that I loved comedy. And I wanted to learn more about it, but that was not necessarily my path because I just couldn’t keep feeding and putting myself into that mechanism.
I think that I personally wanted to try to go beyond this kind of mechanical media production situation. Yeah. And so, yeah, the moment that I was able to see that, and now. It feels terribly familiar to me because Italy had, a real estate yeah. For 20 years before. Wow. Yeah. Berlusconi. So very similar patterns, very similar patterns with also the democratic party, the laugh, annually.
So whenever I see this kind of. Easily taking parts in a very strong way. I understand. And both of those, but very, very smart comedian Michelle Wolf, who was invited to the white house correspondence dinner two years ago before the decided that. She was too good. And so they can’t have comedians, right?
Something very true in the room. She was making fun of everything that needed to be set your eyes about the current administration and, and similar topics. But at the same time, she turned to. The news media people in the room, I was like, yeah, you’re laughing, but this is mostly on you. Yeah. And she has like, let’s never forget that because you were feeding all of this every day and it’s true.
You know, if you feed, if it bleeds, it leads.
Craig Inzana: [00:26:39] Yeah. Yeah. We both worked in news organizations, so it’s. Yeah, I think other people maybe aren’t as aware of it, but once that is kind of lifted, it’s like, yeah. I mean, I worked for a conservative talk radio station with rush Limbaugh and Sean Hannity on, and it was the other side.
It was the, but, but even that, like, you know, it was easy to see because I disagree with them. But then I started looking at the people that I do tend to agree with, like Cole bear and people like that. And it’s like, they’re doing the same thing.
Simone Salis: [00:27:11] Yeah. And they’re exceptional human beings. Let me,
Craig Inzana: [00:27:15] I don’t think they’re doing, I don’t think that they’re doing it out of like some like hateful place or anything, but that’s what happens whenever we have a culture that is not super conscious about, I
Simone Salis: [00:27:27] think most people are perfectly conscious of this if they work in this field.
Craig Inzana: [00:27:30] I, yeah, I guess you can tell that perhaps they’re starting to take a little bit more responsibility, some of them.
Simone Salis: [00:27:39] Okay.
Craig Inzana: [00:27:40] Slowly, but also I’ve stopped paying that much attention to it because I just can’t anymore. it doesn’t serve, I can’t do anything about it necessarily. So, and it doesn’t serve me to live a fulfilled life that then I can be, have an infectious effect on other people.
And I noticed that people pay that pay a lot of attention to not that I think you can or should completely ignore. Things that are happening on a national stage, but to allow that, to consume the majority of your time is kind of a skew. Yeah. Kind of reality.
Simone Salis: [00:28:16] Yeah. It’d be, it becomes well,
Craig Inzana: [00:28:18] you know, because most of those things are not, are barely affecting you.
Yeah. We want to watch out because they are affecting some people. Right.
Simone Salis: [00:28:27] Well, the effect. Hmm. I think indirectly they affect us too, or me too in, in, you know it,
Craig Inzana: [00:28:35] but there’s not a lot. Yeah. There’s also not a lot that you specifically can do right now. Right? So it’s like how much of your day should you spend worrying about that?
Simone Salis: [00:28:46] This is the kind of distinction that I do when I read the news, which is in very selected ways. Now I mostly use RSS feeds from, from essays and. Blogs and commentary. How about stuff soon? Because there’s very little like high volume news, but here’s the distinction that helps helped me the news that people want.
It’s not the news that people need. And, and I work, I’m working in marketing now, and I could see this before creating comedy videos, but even more now in video marketing, the news that gets mostly published and given to people is what , what is one. At the time
Craig Inzana: [00:29:30] it’s supporting.
Simone Salis: [00:29:32] Yeah. So because you are supported by advertising and to make advertising work, you need eyeballs and to get eyeballs, you need to give people what they want, know what they need.
Right. So what. What people want usually is stupidity. if there is anything stupid, you go like, look at Legos. These people are, that’s kind of the news. I was like, Ooh, this person or, or drama. it, it can be, you know, it can be violence, it can be money. we’re naturally attracted to that. but a thing that works for me, I started this, like how much of this do I need?
How much of this do I want in the same way that I want the view count in the same way that I want a new email that says that something fantastic is going to happen in the same way that I want intensification on Facebook. So how much do I want? How much do I truly need and how does it make me feel? It doesn’t make me feel good.
It doesn’t make a true difference. And it’s actually destructive because I’m supporting a mechanism that goes towards fueling there’s this, you know, this kind of news and a lot of,
Craig Inzana: [00:30:39] a lot of the shifts that people in our country or in our world, the modern world. So homogenous in many ways that a lot of the problems stretched beyond borders as they probably should.
Maybe I don’t know, is an issue of conscious consumption versus unconscious consumption, whether that’s information consumption or product consumption, it’s like. And that’s what you’re talking about is being more just about the things you’re consuming. Not only do, not only for your own wellbeing, but also.
For you as a person voting with your dollars and your attention for what kind of stuff you want created more.
Simone Salis: [00:31:14] Yeah. And then once you are conscious of what you’re doing, which is hard, and I’m still trying to understand, once you are, you can do whatever the hell you want. If you want to watch reality TV, watch reality TV.
If you want to read the .
Craig Inzana: [00:31:27] Just feeding your base
Simone Salis: [00:31:30] maybe because, because yeah, because you like it and maybe, you know, some things might not be good for you, but you know, Some, some, some, some pizza pizza pizza is now good for me. I eat it,
Craig Inzana: [00:31:42] but I don’t eat it all the time.
Simone Salis: [00:31:43] Not all the time, the bad pizza.
Sometimes they need real pizza. Oh my God. I can sound more stereotypical than this oil, but yeah. So basically at some point I felt guilty. I was bored. He didn’t make, it was very tired. And I decided that no matter what, I wanted to kind of restart and take a look at what matters to me, which I’m finding out.
And I’m glad I took some radical turns, including trying to leave everyday in a country where this is my second language language.
Craig Inzana: [00:32:17] As you can hear, if you could leave the audience with one piece of information or a thought that you. Hmm would like them to just ponder.
Simone Salis: [00:32:30] Oh, Jesus. How often do you eat bad pizza?
Do you do it consciously?
Craig Inzana: [00:32:37] Mm, well, okay. I think we’ve got to go just one second. Real quick. We got to go w define bad pizza as, as an Italian. I think that you’re a, I’m a perfect person to,
Simone Salis: [00:32:49] I am. I’m very qualified authority. Given my genes. I am, I am the best authority. On pizza. I’m good. If the mozzarella is thicker, then I can say I’m seriously thinking about a formula of mozzarella thickness.
If you, if there was early, even need to chew the mozzarella more than
Craig Inzana: [00:33:15] changing stuff right here,
Simone Salis: [00:33:17] done chew the mozzarella more than five times. If you need to treat more than five times, it’s it’s not mozzarella. It’s it’s American. Cheese powder condensed on crusts. you know what? I don’t know, man,
Craig Inzana: [00:33:34] go to Italy and
Simone Salis: [00:33:35] comprise pizza, then come back.
Craig Inzana: [00:33:37] is there a good place in America to actually get like, I’m sure there is pizza. I haven’t found it yet.
Simone Salis: [00:33:43] No, I have, there is a great place in Chicago at school spec monopoly. That sounds very challenging. Yeah, it is. It’s, it’s literally the same restaurant that he’s hoping in Naples would have not been there, but I’ve been to the one in Chicago, so it’s good.
It’s good. I all I know. It’s really good.
Craig Inzana: [00:34:01] Alright, so everyone eats some good pizza. some real pizza. Try it if you haven’t. I actually have to try it. Cause I don’t know if I’ve ever tried real pizza and consume consciously. Thank you for joining us.
Simone Salis: [00:34:13] Thank you, sir.
Craig Inzana: [00:34:14] where can people find your podcasts or whatever they want to connect with you via your website’s gotten easier now?
Simone Salis: [00:34:21] Sure. Now it’s easier. well it’s very simple. It’s. Two three, four, three.org. So two, three, four, three.org. And also, you know, in your favorite podcast app, there is if you want to listen to some more, accents. Oh, it’s just mine. Usually. It’s
Craig Inzana: [00:34:37] a very, it’s a very like endearing accent. You can understand what you’re saying very clearly,
Simone Salis: [00:34:42] but there is.
Craig Inzana: [00:34:43] Yeah. Yeah. It’s there’s there’s Italian
Simone Salis: [00:34:48] pizza flavor. Yes. Say if you want more of Italian pizza flavor also in your favorite podcast app, just two, three 43 conversations and that’s it.
Craig Inzana: [00:34:55] Wonderful. Thank you. Different from the other episodes of the show, I realize. and hopefully some of you like it, and if you don’t, if you’re not into long podcasts, there’s no way you’re listening to this outro.
If you are, hopefully that was interesting to you. I’d find someone, a super interesting person and. I think that that conversation was really good. I actually have an interview on his show that should be out now by the time this is released. So if you look up to three, four, three on Spotify, iTunes, or whatever, right.
You can find that interview. And, in it, we talk about, about a lot of things, but a lot of things about freedom and kind of leading life. Genuinely, I was in a really good place when we did that interview and it was actually before I wrecked my car and had to move to a more stable living situation, at least for awhile.
So, it’s kind of interesting for me that’s was about a year before it got released was when it was recorded. So I’ve learned a lot since then. I’ve had a lot of the experiences that I talked about wanting to have in that show happened. So that’s pretty cool to see that. So you can check that out at two, three, four, three on Spotify, iTunes, all of that.
Thank you again for listening. Happy. You’re here. Happy you’re listening. See
Simone Salis: [00:36:07] around.