While Happy You Are Here talks mostly about mental health, having a healthy business can help. In addition to this article you can find podcast episodes about business like Mindset of Making More Money with Jeff J Cunningham and Mastering Mindset To Achieve The Lifestyle You Want with Mark Kumar.
Is your business off to a good start in 2021? Or have you been feeling “stuck” and unmotivated so far this year?
If you’ve felt like you’ve been stuck in 2020 recovery mode and haven’t accomplished much so far this year, courtesy of HappyYouAreHere.Life, here are some ways you can boost your efforts this year to run a successful business:
Get a website overhaul
Is your website professionally designed? Is it well-branded with your business name, logo, slogan and contact info?
Does it grab your potential customers’ attention in 3 seconds or less? Does it automatically resize to fit smartphones and tablets?
Is it clean, beautiful and easy to navigate? Is it built with the customer experience in mind?
If you answered “no” to any of these questions, it might be time for a website redesign.
Learn more about Search Engine Optimization (SEO)
Bill Gates once said, “There will be only two kinds of businesses: those with an internet presence, and those with no business at all.” If today’s business world is any indication, then Mr. Gates ended up being correct.
These days, it’s not enough to just have a website. The whole “if you build it, they will come” idea just doesn’t work in the online business world. The internet is full of so much information (and so many kitten videos) that you need to make it easier for potential customers to find your business amongst everything else that’s out there.
Search Engine Optimization (SEO, for short) is one way to accomplish this. Scan your website for free here and you’ll receive advice on how to help your site rank higher on Google and the other search engines. If you have difficulties implementing any of the suggested changes, you can reach out to a professional SEO expert (or at the very least, a web developer who understands SEO).
Take advantage of local resources
Before you pay a hefty fee for a business coach, see if there are any free local resources that might be of help to you. In the United States, the government offers assistance through grants and other funding to many business owners as a way of boosting the economy by encouraging an entrepreneurial mindset.
Your local Small Business Association or SCORE chapter can provide business mentoring, help writing a business plan, or even get you in touch with lawyers if you need legal advice.
Level up your social media marketing
Figure out which social networks your customers and prospects are using, and begin using those networks to build relationships with them.
Over time, you can even start building your own online community using Facebook groups, for example. This video by six-figure entrepreneur, Denise Duffield-Thomas, offers some great tips.
Attach deadlines to your goals
It’s not enough to have a goal; you need to make sure your goals are realistic and time-oriented. Give yourself deadlines, even if the actual time frame of the goal is flexible, so that you stay motivated.
The quicker you can accomplish one goal, the sooner you can move on to the next one.
We also have a great podcast episode all about how to set motivating goals for yourself with Melissa Jirovec.
File Annual Reports
Many states require businesses to file annual reports, which are generally due on the anniversary of when the business was officially registered.
Failing to file your annual report can often result in penalties — or even the revocation of your business license. Thankfully, you can use different services to help notify you of when these reports are due.
Although each business is unique, the above tips and tricks are relevant to almost any business. By being proactive and taking tangible steps towards your goals, you can continue running a successful business doing the type of work that you love.